How It Works
A clear, structured process designed to give you cultural confidence before your campaign goes live.
Submit the Intake Form
Complete our detailed 5-step intake form with your campaign materials, target markets, cultural context, and timeline. The more detail you provide, the more precise and actionable your review will be.
You'll share your campaign assets — visuals, copy, slogans, and any Arabic-language materials — along with your target countries, industry sector, and planned launch date.
Receive Your Custom Proposal
Within 24 hours of submission, you receive a custom proposal outlining the exact scope of the review, the pricing, and the confirmed turnaround timeline.
Pricing is determined based on the number of target countries, volume of materials, and required turnaround time. You'll know exactly what you're getting before you commit.
Cultural Review Begins
Upon your approval and payment, our human expert begins the cultural review. Every element of your campaign is assessed against the specific cultural, religious, and social norms of your target markets.
This includes visual imagery, color symbolism, copy and slogans, gender representation, timing relative to the Islamic calendar, and country-specific sensitivities.
Report Delivery
You receive a structured written report with specific, actionable recommendations. Issues are flagged by severity, and each recommendation includes a clear explanation of the cultural rationale.
The report covers what works, what needs adjustment, and what must be changed before launch. It is organized by country where multiple markets are involved.
30-Minute Debrief Call
A live 30-minute video call with your reviewer to walk through the findings, answer your team's questions, and ensure you fully understand the recommendations.
This call is where the real value is delivered. You can ask 'why' behind any recommendation, discuss alternatives, and get clarity on how to implement changes effectively.
Follow-Up Support
After the debrief, you have access to follow-up support for clarifications as you implement the recommendations. We want your campaign to succeed.
If you make significant revisions to your campaign based on our recommendations, we offer a reduced-rate re-review to confirm the updated version is culturally sound.